Jean Arp Essays - Dada, Art Movements, Jean Arp, Tristan Tzara

Jean Arp ?Workmanship is an organic product that develops in man, similar to a natural product on a plant, or a kid in its mom's belly,? once remarked Jean Arp- - an exceptional twentieth-century stone worker, painter and artist related with and a progenitor of the Dada and Surrealist developments. The cutting edge craftsman was conceived on September 16, 1887 in Strasbourg, France, where he learned at the Ecole des Arts et M?tiers. In 1905, he moved to the Weimar Academy and afterward to Paris at the Acad?mie Julian in 1908, and ensuing to graduation continued his work of art in Weggis, Switzerland in segregation. By 1912, Jean Arp had become related with the Blaue Reiter, or Blue Rider, a gathering of Expressionist craftsmen in Munich, where he displayed ?semi-metaphorical? drawings and turned out to be very much familiar with individual craftsman Wassily Kandinsky. In 1913, he showed with another gathering of Expressionists at the first Hebrstsalon- - or Autumn Salon, a craftsmanship display - in Berlin. Mindful of the advancements inside the French vanguard through his contacts with so much specialists as Apollinaire, Max Jacob and Sonia and Robert Delaunay in 1914, Arp introduced his first modified works and paper patterns in Z?rich in 1915 and masterminded his first shallow wooden reliefs and structures of string nailed to canvas. In 1915, the craft of Jean Arp comprised of theoretical and rakishly designed embroidered works of art and drawings, yet before long developed as he turned into the fellow benefactor of the progressive Dadaist school of specialists in Z?rich, Switzerland with Tristan Tzara and Hugo Ball. His recognizable theoretical and curvilinear structures appeared in 1917, and in 1919 he proceeded with his Dadaist depictions with Ernst in Cologne before taking an interest in the Berlin Dada display of 1920. Jean Arp wedded Sophie Tauber in 1922, during a period where he was generally remarkable for his painted wooden bas-reliefs and silly cut-cardboard developments. He settled with his better half at Meudon in 1927, when he took an interest in the Surrealist development and had his initial exclusive display at the Galerie Surr?aliste in Paris. He at that point left behind Surrealism to turn into a fellow benefactor of Abstraction-Creation in 1931, when his trademark natural structures turned out to be progressively extreme and geometrical. During the 1930s, Jean Arp started to work in unattached model, cutting and trim an assortment of substances. A case of his smooth, biomorphic structures is the marble Human Concretion, 1935, situated in the Mus?e National d'Art Moderne in Paris. Arp was industrious in remedying workmanship pundits regarding the idea of his figures; he demanded that his pieces were ?concrete? instead of ?theoretical?, since they consumed space, and that workmanship was a characteristic age of structure - ?an organic product that develops in man?, as he had expressed. Jean Arp visited the United States in 1949 and 1950 to complete a grand wood and metal help for Harvard University; in 1958, he formed a wall painting alleviation for the UNESCO Building in Paris. He was granted the universal prize for mold at the Venice Biennale in 1954 and the 1964 Pittsburgh International. Arp passed on June 7, 1966 in Solduno, Switzerland, made due by his subsequent spouse, Marguerite Arp-Hagenbach. A prevailing character inside unique craftsmanship, Dada and Surrealism, his reliefs and figures have had an unequivocal impact upon the model of this century. List of sources: www.artcyclopedia.com www.artchive.com Jean Arp Essays - Dada, Art Movements, Jean Arp, Tristan Tzara Jean Arp ?Craftsmanship is an organic product that develops in man, similar to a natural product on a plant, or a kid in its mom's belly,? once remarked Jean Arp- - a surprising twentieth-century stone carver, painter and artist related with and an ancestor of the Dada and Surrealist developments. The vanguard craftsman was conceived on September 16, 1887 in Strasbourg, France, where he learned at the Ecole des Arts et M?tiers. In 1905, he moved to the Weimar Academy and afterward to Paris at the Acad?mie Julian in 1908, and resulting to graduation continued his artistic creation in Weggis, Switzerland in seclusion. By 1912, Jean Arp had become related with the Blaue Reiter, or Blue Rider, a gathering of Expressionist craftsmen in Munich, where he displayed ?semi-allegorical? drawings and turned out to be very much familiar with individual craftsman Wassily Kandinsky. In 1913, he showed with another gathering of Expressionists at the first Hebrstsalon- - or Autumn Salon, a craftsmanship display - in Berlin. Mindful of the improvements inside the French cutting edge through his contacts with so much craftsmen as Apollinaire, Max Jacob and Sonia and Robert Delaunay in 1914, Arp introduced his first digests and paper patterns in Z?rich in 1915 and organized his first shallow wooden reliefs and organizations of string nailed to canvas. In 1915, the specialty of Jean Arp comprised of theoretical and precise designed embroidered works of art and drawings, however before long developed as he turned into the fellow benefactor of the progressive Dadaist school of craftsmen in Z?rich, Switzerland with Tristan Tzara and Hugo Ball. His recognizable unique and curvilinear structures appeared in 1917, and in 1919 he proceeded with his Dadaist depictions with Ernst in Cologne before taking an interest in the Berlin Dada display of 1920. Jean Arp wedded Sophie Tauber in 1922, during a period where he was generally prominent for his painted wooden bas-reliefs and silly cut-cardboard developments. He settled with his better half at Meudon in 1927, when he took part in the Surrealist development and had his initial small time display at the Galerie Surr?aliste in Paris. He at that point left behind Surrealism to turn into a fellow benefactor of Abstraction-Creation in 1931, when his trademark natural structures turned out to be increasingly serious and geometrical. During the 1930s, Jean Arp started to work in unsupported model, cutting and embellishment an assortment of substances. A case of his smooth, biomorphic structures is the marble Human Concretion, 1935, situated in the Mus?e National d'Art Moderne in Paris. Arp was diligent in adjusting workmanship pundits with respect to the idea of his models; he demanded that his pieces were ?concrete? as opposed to ?theoretical?, since they consumed space, and that craftsmanship was a characteristic age of structure - ?a natural product that develops in man?, as he had expressed. Jean Arp visited the United States in 1949 and 1950 to complete a grand wood and metal alleviation for Harvard University; in 1958, he formed a wall painting help for the UNESCO Building in Paris. He was granted the global prize for mold at the Venice Biennale in 1954 and the 1964 Pittsburgh International. Arp kicked the bucket on June 7, 1966 in Solduno, Switzerland, made due by his subsequent spouse, Marguerite Arp-Hagenbach. A predominant character inside theoretical workmanship, Dada and Surrealism, his reliefs and models have had an unequivocal impact upon the figure of this century. List of sources www.artcyclopedia.com www.artchive.com Expressions and Painting

Need to write a paper on a Role - Play assignment Essay

Need to compose a paper on a Role - Play task - Essay Example Furthermore, I suggest for a foundation of a focal wellspring of intensity and data. This will stop the current numerous solicitations for comparable data (Ramos 26). If Torres handles this undertaking, coordination will establish a tone for quality work in the committee. With respect to third grievance of the inability to comply with time constraints and going to gatherings, I recommend that the representatives submit recorded as a hard copy on what is anticipated from them at explicit courses of events. Hardened punishments, for example, admonitions and excusal letters must be put on workers who neglect to meet the prerequisites of the administration. This will guarantee that the staff individuals follow with the time set for the morning gatherings and all the cutoff times set regardless of their direness. Fourthly, the administration should make it understood to the workers on who Torres is in the organization and that she ought to be given all the regard that she merits paying little mind to her sex and racial connection. In order to lessen the odds that the new representatives are unfaithful to Torres, I recommend that they report to her every morning and night with obviously composed advancement on their work. Close by their composed introductions, the new laborers should likewise guarantee that they additionally get reactions from the old staff on how the organization has been running preceding their coming in and what they ought to imitate from them. This move will permit the new staff move with the pace set by Torres before their agreement with the organization. On the off chance that this administration plan is actualized, it is normal that the city chamber will have another look that will drive the workers towards fulfilling the normal needs of the administration, and the administration driving the gathering true to form. This arrangement will likewise diminish any types of inclination that may exist in the organization as sexual just as racial

Porter Five Forces Airlines Essay

Dangers of Substitutes (Low) Item that ready to speak to other item capacity can be characterized as substitute item (Wheelen and Hunger, 2002). As of now, there are no ideal substitutes for carrier administration, as aircraft administration has the best scope of goal, time-productive and comfort. Be that as it may, the way that trains and air-transports are substitute is valid, yet the risk might be high if it’s applied in household travel. As of now, the danger of substitutes for aircraft industry is low. With respect to the dangers, Airline Company should keep enhance their administration to forestall an ideal substitute. 2.2.2 Power of Buyer (Moderate-Low) The intensity of purchaser can be characterized as the capacity of clients to influence an industry. This view has been bolstered in crafted by Coulter (2008). The haggling intensity of purchaser in aircraft industry is moderately low on the grounds that the quantity of purchasers for this administration is colossal and continues expanding (IATA, 2010). Moreover, because of various claim to fame of nations, clients will in general go abroad for specific reason that the goal nation is acceptable at (for example Singapore great at Medication), along these lines, going abroad in some way or another is turning out to be a piece of the way of life today. Subsequently, this can likewise be viewed as the administration is basic for specific clients which further down the dealing intensity of purchaser. Taking a gander at another factor which is web, it permits clients to handily make a correlation through data and value straightforwardness and change to other aircraft administration. In gen eral, the dealing intensity of purchaser is as yet moderate to low, so association can accept this open door to offer incredible assistance and charge premium cost. 2.2.3 Power of Supplier (High) As indicated by Collis and Montgomery (1997), intensity of provider can be characterized as the capacity of providers to influence an industry. The intensity of providers in carrier industry is moderately high, as fuel is one of the significant traits for aircraft administration. This can be viewed as the cost of fly fuel cost has risen 8% from January while the utilization of aircraft continues expanding (IATA, 2010). Furthermore, as the accessibility of substitute for fuel has not been discovered the haggling intensity of provider is still high. Notwithstanding, theâ availability of jatropha-based-fuel will before long be accessible subbing the fly fuel-based which will diminish the bartering intensity of provider later on (Bloomberg Energy Finance, 2012). In addition, the haggling intensity of providers in carrier industry is additionally diminished by the accessibility of web. By the utilization of web, one can buy their provisions from providers around the globe with no land li mits. Thus, at present the intensity of provider in this industry is high. For this situation, aircraft firms might need to make great and long haul relationship with their providers to pick up favorable circumstances. 2.2.4 Threats of New Entrants (Low) Dangers of new contestants are the impact from potential participants that influences an industry. As indicated by Lynch (2009), potential contestants frequently come to commercial center when the hindrance to passage is low and when net revenues are extraordinary. In aircraft administration industry, the hindrance is generally high because of prerequisites of high capital in entering the business (for example venture on terminal and plane). Besides, as there are as of now a few in number players in the business, it is difficult to enter and built up at the market since brand character in carrier administration should be acceptable and clear as it is engaged with security (clients won't utilize obscure aircrafts as it would be dangerous). Consequently, it will compel the new participants to spend additional money to promote more to battle the solid existing player. Generally, the risk of new contestants is low. Consequently, seeing this obstruction, existing firms might need to forti fy their marking to additionally build the hindrance to enter the business. 2.2.5 Rivalry among existing Firms (High) Competition among existing firms alludes to the degree wherein firm respond to moves from different firms inside an industry (Pearce and Robinson, 2007). Because of the developing innovation like web, it permits clients to change to other organization without any than a tick (for example moving to different carriers site), this obviously would make player in the business to be extraordinary. Besides, because of requirements of high ventures (for example buying airplanes and venture on the innovation), it makes high obstruction to leave the business, as the airplanes and innovation that are costly will be rendered as no-utilization for different business. While, for organization that employ airplanes for theirâ airline administration likewise need to spend a great deal of capital and typically associated with long-contract understanding and need long time to accomplish earn back the original investment point or increase benefit. Also, by the appearance of spending aircrafts which off er an incentive for cash carrier administration it influences the opposition in carrier industry to turn out to be progressively serious. In general, the force of contention among existing firms is high. Along these lines, carrier firms might need to keep enhance their administration and adapt up to the propelling innovation so they will have the option to offer development and better support for better situation at advertise.

Dirty Facts About Thesis Writing Revealed

Dirty Facts About Thesis Writing Revealed With our essay help you may be certain nobody shall get a better mark for the work than you. A thesis is the consequence of an extended thinking approach. To select the thesis topic has become the most important step of the entire writing process. The entire project needs to have a very clear goal and each portion of the break down project. If you wonder how to begin a thesis, pick a particular topic as opposed to a general one. It's important before structuring the thesis to think about the very first argument that came into mind once you thought of your topic. Now you have a topic for your paper, think about what you would like to say regarding the topic. Make certain you shape the subject of your paper such that you're ready to get to the middle of the topic. A History of Thesis Writing Refuted Just consider it how many terrific things you might do instead of boring writing. 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If you get essays online, it's really important to understand whether the work is still in process or has been finished. Fi nding good sources for your thesis is difficult but it is quite essential if you would like to turn in a superior research paper. Academic papers can be hard to check and correct which is the reason why it's advisable to find support from professional services and sentences checker free of charge. Research papers can be enjoyable and fascinating, especially if you're in a position to unearth noteworthy and distinctive research paper sources. Thesis Writing Secrets That No One Else Knows About Unfortunately, it frequently happens to compose a to whom it may concern letter that students don't provide references. A thesis is a substantial original body of work produced by means of a student and set in written form. Of all Of the students who are. Most ESL students learning to compose an English passage have a difficult time understanding the point of a thesis statement. The thesis writers are so much qualified that there are going to not be any plagiarism in the slightest. It plays a major role in granting academic excellence. To put it differently, the thesis ought to be a roadmap to the remaining portion of the essay. The Upside to Thesis Writing Start with a purpose statement that you'll later become a thesis statement. Though your thesis does include each of the essential elements, the wording is less than perfect, and it's still true that you should revise for clarity and fashion. Writing thesis is extremely critical as it involves various technical terms and bulk of information. It is very important to include definition of terms in your thesis or dissertation in order to know the crucial terms used in the research. Your paper should explain what's unique about treehouses should you wish to earn a strong argument. 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Social Medi Developing Critical Thinking - 886 Words

One of the ideas associated with lifelong learning is â€Å"developing critical thinking.† This is something I must work on in my day to day life. Not just for my career but I think critical thinking is a key characteristic that enables us to be interesting. From critical thinking comes solid questions with exciting answers. One of the areas in my career I’m making a strong push to expand and improve is networking. So when presented the opportunity to take the networking seminar I did. I think the conversation Andrew and Jeffrey had was interesting. I agree with Andrew when he said LinkdIn really is the future of networking. Social media certainly has modified how we go about looking for jobs these days. According to â€Å"Calvà ³-Armengol and Jackson (2004) the importance of social media in the work market has expanded considerably. The results of a survey show that 50% of the vacancies in Massachusetts were filled with the help of social networks.† I too have a LinkdIn account and use it to connect with some of my peers/coworkers as well as people i don’t know or haven’t had the privilege or opportunity to meet. In this seminar Andrew talked about the three tiers of networking and I found one area overlapped with something I spoke about previously. Andrew was talking about how most people find it difficult to walk up to a stranger and talk about themselves. He mentioned that a good way to conquer this fear was to prepare something before the upcoming networking event andShow MoreRelatedSocial Work : A Field Of Interest Essay1630 Words   |  7 PagesSocial Work is a field of interest to me because of the positive effort it contributes to society. Within the social work profession individuals are striving to improve the welfare of those in need of assistance. Social Workers assist a variety of individuals; from children, young adolescents, older adults, mentally ill, substance abuse individuals, and many other minorities; as in LGBT members, veterans, homeless people, and low socioeconomic status individuals. The broad mix population fascinatesRead MoreThe New Health Care System3245 Words   |  13 Pagesapproved with the goals of increasing the affordability and quality of health care insurance. It is also aiming to decrease the number of th e uninsured citizens. Socio-Economic Values has a great impact in health care delivery. Income, education and social connectedness have been a factor why Affordable Care Act has been enacted. For example, to those who have a very low income often lack of resources and access to health care. They are unable to afford Premiums and thus will leave them uninsured.Read MoreCloud Computing Industry Analysis8100 Words   |  33 Pagesof Internet era, most of the people and majority companies in the world became dependent on the services you could get to with a click of the mouse. The best example may be the free email (Gmail/Yahoo mail), the chat technology (Yahoo Messenger), Social Networking websites (YouTube, Facebook, Twitter). One can’t imagine life without them. That’s where the cloud was born. You need cloud data centers to run that stuff. 2. Cheaper source of Technology One may look for quality or ease of access butRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesDrug Administration Subtitle D—Community Living Assistance Services and Supports Subtitle E—Miscellaneous DIVISION D—INDIAN HEALTH CARE IMPROVEMENT TITLE I—AMENDMENTS TO INDIAN LAWS TITLE II—IMPROVEMENT OF INDIAN HEALTH CARE PROVIDED UNDER THE SOCIAL SECURITY ACT 2 DIVISION A—AFFORDABLE HEALTH CARE CHOICES 3 SEC. 100. PURPOSE; TABLE OF CONTENTS OF DIVISION; 1 4 GENERAL DEFINITIONS. rmajette on DSK29S0YB1PROD with BILLS 5 (a) PURPOSE.— 6 (1) IN 7 GENERAL

Indifference and Intolerance in America in Nicholas...

An article by Nicholas Kristof titled, â€Å"Americas History of Fear† which mentions how America is not indifferent, but does not know how to deal with newcomers or immigrants. Fear and intolerance has been seen throughout America’s history. An event of this kind would be what recently happened in the Los Angeles L.A.X. airport; it was reported that a man began shooting and killed innocent people. Many people saw this person which includes his race and are now fearful. This even contributes to the reason why it is so relevant today. There has not been much change; therefor, today there are many minorities facing intolerance or indifference socially. Also, the ambivalence that many people show nowadays is similar to what most people did in the past and there are historical facts that document the struggles that have happened to many minorities like injustice. Many people may say history is irrelevant for modern days be cause it’s in the past, but is it really? Some antecedents of what has occurred to minorities are seen in the novel When The Emperor was Divine by Julie Otsuka. She mentions in her novel about what happened to many Japanese Americans how its â€Å"it’s a dark stain that won’t go away† (5). Otsuka points out a dark time in history that will not go away. With that quote, she tries to warn citizens about what occurred in the past. Even though that is history, it is still much relevant today. There are still minorities

Marketing Analysis on Garnier Fructis Shampoo (Entered in Turnitin) free essay sample

1. 0 Situation Analysis/Current Marketing Mix 1. 1 Current Product The Garnier Fructis fortifying cream shampoo colour last is one of a large assortment of shampoos on the market. In the midst of such a large range of competitors, Garnier has taken steps to make their product stand out. The product is distinctively designed with a dark red bottle, combined with a dark green cap and label. The opening cap is small and rounded and differs to the usual large opening cap of most shampoos. The general theme amongst shampoos is very bright bold colours so this products darker colours does differentiate the product. Consumers purchasing this product need cleaner hair and a product that will prolong their highlights or completely dyed hair. The product labelling reassures the consumer that the product will meet this need by describing the features of the product. The labelling describes how the product has a double action: nourishes + resists colour fading (Product label), thereby seeking to profess that they are meeting the needs of the buyer. So people in the target market of having coloured hair will be attracted to this product because of these attributes. The main consumers who buy this product are women and casual surveillance of shoppers in the health products section of the supermarket showed that a large degree of women will take two to three minutes to select a shampoo. Where this product is not available, the most probable outcome would be that consumers would select a substitute product. This is because thereaâ‚ ¬Ã¢â€ž ¢s many available alternative shampoos on the market and they all generally do the same job and profess the same sort of benefits. The Garnier shampoo range is quite diverse with shampoos specifically for normal, dry hair, dry damaged and stressed out hair, wavy hair and of course colour last. The first four shampoo hair types though come in a green bottle, with the colour last being the only one in a red bottle. This probably reflects the fact that people with non-highlighted hair might use any of the first four hair types and people with highlighted hair mainly use the colour last. So Garnieraâ‚ ¬Ã¢â€ž ¢s product for the later market segment is uniquely coloured to be easily identified amongst the others as people donaâ‚ ¬Ã¢â€ž ¢t colour their hair green but may colour their hair red (colour of bottle) or any other colour. The fragrance of this product is quite unique and fragrance has been shown to be an influencing factor on a product decision. Choice magazine has evaluated the fragrances of various shampoos; Garnier Fructis Fortifying Shampoo was rated highest, having a 70% fragrance score (Browne, 2006). This is another aspect of the product which has helped differentiate Garnieraâ‚ ¬Ã¢â€ž ¢s product. 1. 2 Current Pricing The shampoo market is highly competitive with many suppliers in the market, at varying pricing levels. Consumers have the option to purchase low, middle and high priced shampoos, with Garnier Fructis sitting around the middle to high price range. A recent visit to Coles, Karawara saw a 250ml bottle of Garnier Colour last priced at $5. 34 ($2. 14 p/100ml). Two interesting points of note on this are that most shampoos come in 400ml bottles, indicating that Garnier may be undertaking the marketing ploy of offering a decreased product size in this product to appear less expensive, as well as decreasing consumers ability to make direct price comparisons with other products. The second point is that the 400ml bottle of Garnier Colour last was priced at $8. 99 ($2. 25 p/100ml), which is actually slightly more expensive per 100ml than the smaller bottle. As most consumers would expect buying the larger bottle would be cheaper this is another example of underhand marketing tactics by Garnier. Garnieraâ‚ ¬Ã¢â€ž ¢s colour last shampoo pricing sits above most brands, including Herbal Fusion ($1. 25 p/100ml), Natures Fruits ($0. 38 p/100ml), Organic Car Colour Shield Shampoo ($0. 77 p/100ml) and is similarly priced to Panteneaâ‚ ¬Ã¢â€ž ¢s Colour therapy shampoo ($2. 45 p/100ml) and Doves range of shampoos ($2. 31 p/100m). (ColesOnline 2011) Figures used are in per 100ml as many competitors use slightly different sized bottles; in comparing prices the closest bottle sizes have been chosen. As Garnier has positioned their product towards the top of the market they have had to ensure the perceived value that their product offers is greater than cheaper alternatives. Average weekly product sales figures listed on the shelf product pricing ticket at Coles Karawara indicate 935 are sold weekly, which compares to 754 for Panteneaâ‚ ¬Ã¢â€ž ¢s colour shampoo and 832 for the budget natures fruits shampoo. These figures suggest that Garnier has positioned their product well and consumers are influenced by the product image and quality when deciding to purchase this product. In pricing its products Garnier must consider its business costs; however the cost of making the product varies little between manufacturers. Experts say most shampoos contain the same basic ingredients: water, cleansing agents, foaming agents and a few preservatives (Shampoo: Full Report, 2010) and thus the difference in price between Garnier and other brands must be driven by other costs such as marketing. Garnier does market there products quite extensively on TV, in magazines and through various other marketing mediums. Therefore Garnieraâ‚ ¬Ã¢â€ž ¢s product is higher up the scales on price due to greater advertising costs. aâ‚ ¬? 1. 3 Current Distribution In deciding on the distribution of its product Garnier will first have looked at the type of product Fructis fortifying cream shampoo colour last is and what its characteristics are. The product is obviously a consumer product: a product bought by people for personal use and can be categorised as a convenience product. Convenience products are inexpensive frequent purchases, there is little effort needed to purchase them (Learn Marketing n. d. ). As the name might suggest convenience products need to be located widely so that they can be easily located and purchased at convenient times. In response to this knowledge Garnier has ensured its product is widely distributed. Garnier Shampoo can be found at supermarkets including Coles and IGA. Supermarkets being of course where most consumers shop for their staple products, which includes shampoo. Other locations that stock Garnieraâ‚ ¬Ã¢â€ž ¢s shampoo include multi goods stores such as Kmart, Target and Big W. Chemists are also stockists, this list includes Priceline, Terry White Chemist and Chemmart Pharmacy (Where to Buy Garnier Products. . d. ) Consumers therefore donaâ‚ ¬Ã¢â€ž ¢t have to spend much time shopping for Garnieraâ‚ ¬Ã¢â€ž ¢s product. This is essential as consumers are unlikely to spend much time looking for convenience products but would rather accept a substitute as discussed earlier. 1. 4 Current Promotion Garnier runs many promotions including, sales p romotions (in store specials), television promotions (commercials) and sponsorship/participation in various community events. In store specials are regularly run for Garnieraâ‚ ¬Ã¢â€ž ¢s products to provide a short term incentive to encourage purchase of its product (Kotler et al. 2008, 484). The main purpose of this is to entice new consumers to buy Garnieraâ‚ ¬Ã¢â€ž ¢s shampoo; be it loyal users of a competing brand or consumers who regularly switch brands. A recent example of an in store promotion is Priceline, who recently advertised in its catalogue a 25% discount off Garnier Fructis Shampoo or Conditioner 250ml. The original price was $5. 99 and the reduced price was $4. 49 (Priceline Catalogue. 2011). Television commercials run intermittently and can also be viewed via the Garnier website. A recent commercial specifically for Fructis colour last featured women in their early years (25-35yrs) leading active and social lifestyles. The commercial begins with a group of female joggers, then jumps to a cocktail bar with friends, followed by swimming and then finally to a group of friends after a bike ride. The commercial has an outdoors and active theme throughout, which is representative of the lifestyles of the target audience for Garnieraâ‚ ¬Ã¢â€ž ¢s Products. Garnier also sponsors the Surf rider foundation Love your Beach initiative, whereby volunteers are called to action to help clean up Australiaaâ‚ ¬Ã¢â€ž ¢s favourite beaches. This is advertised on the Garnier website but is also promoted around the time of the event. Another community event that Garnier participates in is the Melbourne International Flower and Garden show. At this event Garnier treats people to a mini facial, massage or hair styling (Garnier World on Tour. 2011). People experience this within the colourful and natural backdrop of the flower and garden show. With both of these events Garnier is seeking to attract publicity and attention to its brand in a different way to traditional advertising. Philanthropic endeavours such as the sponsorship of the Love your beach initiative and handing out freebies at other events help build a positive image of the brand in peopleaâ‚ ¬Ã¢â€ž ¢s minds. The running common theme in all these promotions (excluding in store specials), is the outdoors and leading active, healthy and natural lifeaâ‚ ¬Ã¢â€ž ¢s. In this way Garnier is being consistent in the image and brand values its portraying to its consumers. 2. 0 Segmentation Theory 2. 1 Definition and explanation of Segmentation Market segmentation can be described as the process of dividing a market into a meaningful and relatively similar and identifiable segments or groups (Martin, 2011) Business use segmentation to allow them to market different products and services to different people. People can be split into different groups through geographic, demographic, psychographic and behavioural segmentation. A particular segment may be identified through using a combination of these. Once various segments have been identified the business can evaluate the attractiveness of the segments and then decide which segments are worth marketing to and which should be ignored. Then once the target segments have been identified the business must work on product positing; that is what place the product occupies in consumeraâ‚ ¬Ã¢â€ž ¢s minds relative to competing products (Kotler et al. 2008, 246). In the case of Garnieraâ‚ ¬Ã¢â€ž ¢s shampoo colour last, consumeraâ‚ ¬Ã¢â€ž ¢s impression or feelings about the shampoo may be that itaâ‚ ¬Ã¢â€ž ¢s a superior quality shampoo that will do a better job than competing brands. Finally the firm must decide on the products price, place and promotion, using the knowledge gathered and decisions made in the earlier steps. 2. 2 Three Benefits of Garnieraâ‚ ¬Ã¢â€ž ¢s brand use of Segmentation The use of segmentation provides Garnier with the primary benefit of being able to provide higher value to customers by developing a market mix that address the specific need and concerns of the selected market (Restrepo. 003). In doing so Garnier receives a more loyal customer base that will decrease brand switching. Another benefit that Garnier receives through segmentation is that they can charge higher prices for each of its products as the individual products provide greater value to or perceived greater value to its customers. A product that provides high value to a specific segment can be priced higher than a generic product that provides average value to many segments. Thus the design and marketing of products to different segments allows Garnier to charge higher prices across the board. The segmenting of the market allows Garnier to develop and implement more effective marketing campaigns as advertising and other customer interactions can be specifically tailored to the target segment. The consumers targeted in Garnieraâ‚ ¬Ã¢â€ž ¢s campaigns will notice and recall the advertisements to a greater degree as the consumer will feel as if the advert is talking to them specifically. 3. 0 Target Market Identification Geographic Description Geographically, Garnieraâ‚ ¬Ã¢â€ž ¢s target market is located around the inner city suburbs of Australia capital cities. Garnieraâ‚ ¬Ã¢â€ž ¢s products are of course sold all over Australia as all the states have consumers with similar needs and wants. Inner city areas have very dense populations and so people are always around and close to other people, hence the need to keep their hair looking good. The climate is warm most of the year round, except for three months in winter. Demographic Description The socioeconomic status of the target market is middle class. The household is made up of an adult female (25-35 yrs), adult male (25-35yrs) and one or two small children. The female may work as a personal assistant or middle tier worker in a city firm. The male is a manager in a large retail store or service business. Both adults have diplomas or degrees. Household income is between one hundred thousand and one hundred and thirty thousand. Psychographic Description The consumers of Garnieraâ‚ ¬Ã¢â€ž ¢s products have lots of activities in their life including jogging, social tennis, swimming, shopping and eating out. They are interested in the latest fashions including clothes and hairstyles. They believe looking good is an indicator of success and happiness. They therefore can be classed as having busy and social lifestyles, spending much time outdoors and on the go. The primary VALS2 category of consumers would be achievers. People categorised as achievers strive for success and achieve it, they are committed to their work and have high job satisfaction. Importantly though they like to purchase products that demonstrate their success. Garnieraâ‚ ¬Ã¢â€ž ¢s consumers have sociable and outgoing personalities. They like to live in the moment and experience new things. They have very good inter-personal skill which allows them to be in touch with other peopleaâ‚ ¬Ã¢â€ž ¢s feelings and needs. They are liked by everyone and always try hard to entertain and engage friends in a welcoming open way. Behavioural Description Users of Garnier are seeking the following benefits: Softer and silkier hair, to feel healthier, to feel clean, the repair of split ends and the prolonging of hair highlights. Women use the product frequently; using during showering once every other day or more. So is used on a routine basis rather than just for special occasions or big nights out. Consumers will be somewhat loyal to the product where they will generally buy Garnier Fructis, but may be swayed from time to time to competing products when a price promotion is on. Some consumers may also rotate there use of different brands of shampoos, staying with each for a month or so before trying another brand. This may be motivated by the feeling that their hair becomes immune to the effects of a shampoo over time. Attitudes towards Garnier is generally positive, they like the product attributes and the brand image. Though being a staple good they wonaâ‚ ¬Ã¢â€ž ¢t be excessively enthusiastic about the product, but will favour it in general. aâ‚ ¬? Reference List Browne, K. 2006. Shampoo Review and Compare. http://www. choice. com. au/reviews-and-tests (accessed April 3, 2011) ColesOnline. 011. https://www. colesonline. com. au (accessed March 19, 2011). Garnier World on Tour. 2011. http://www. garnier. com. au/_en/_au/news/world-on-tour. aspx (accessed April 3, 2011) Learn Marketing. n. d. Consumer Good Classifications. http://www. learnmarketing. net/consumergoods. htm (accessed April 1, 2011) Martin, C. (2011) Lecture 3: Market Segmentation, ta rgeting and positioning. PowerPoint slides. Retrieved from Curtin University of Technology BlackBoard Web Site: http://lms. urtin. edu. au/webapps/portal (accessed April 1, 2011) Priceline Catalogue. 2011. http://priceline. dynamiccatalogue. com. au/ (accessed April 3, 2011) Restrepo, J. 2003. Segmentation-Targeting-Positioning. http://www. eurekafacts. com/Company/documents/STPWhitePaper. pdf (accessed April 1, 2011) Shampoo: Full Report. 2010. http://www. consumersearch. com/shampoo-reviews/best-shampoo (accessed April 3, 2011) Where to Buy Garnier Products. n. d. http://www. garnier. com. au/_en/_au/our_products/where_to_buy. aspx (accessed April 1, 2011)