Slides Marketing Presentation Starbucks Essay Example for Free

Slides Marketing Presentation Starbucks EssayYou should know this, because you are all part of the place group of starbucks. The tar sire group of starbucks are young urban adults (approximately 18-45 year olds) deep brown consumers in the capital area. This targeting would concentrate on consumers that value spending time in coffee stores that offer a relaxing and comfortable atmosphere. They are not only interested in grabbing a cup of coffee but also would uniform to enjoy the Starbucks experience. For this they would be uncoerced to spend a little over the average price for specialty coffees. Therefore the target segment would mainly apprehension young adults (approximately 18-45 year olds) that have regular incomes. Marketing should be focused on reaching youth customers with varying tastes and interests. Starbucks strives to provide excellent service and along with its large variety of products the comfortable atmosphere that Starbucks stores have, also offers young a dults the chance to sit down and relax if they wish. The lifestyle of urban young adults is also typically fairly hectic, which suits Starbucks coffee-to-go culture.Slide 3As we know it is more expensive to attract new customers than it is to retain current ones. Starbucks knows this and this fact confirms it. How do they do this? Well get into this during the presentation.Slide 15One of the principles of Starbucks is to recognize that profitability is essential to their future success. They want to achieve this goal, by reinventing its food menu. The assumption is that its loyal fans are willing to pay top-dollar for a cup of coffee, so they must be able to afford a snack or lunch on the side. Food contributed slightly 22% of Starbuckss same-store sales growth in the U.S. in the latest quarter, with the help of new items like salad bowls. The company is focusing on productivity done new products and a very important expansion through the grocery channel,where they are making grea t strides with K-Cups and other products that give their brand a front man in consumers homes. So basically, their goal in the future is to achieve a bigger market share worldwide and create a bigger profitability.